There's another compelling reason to bring back a cheaper MacBook: It's the perfect way to court disgruntled Windows users, something Apple hasn't really done since its "Get A Mac" ads from the mid-2000s. I figure the unbridled success of the iPhone and iPad made Apple focus less on directly competing with Windows. The sleek designs of the 2011-2015 era MacBook Air and Pros were their main selling points, but Apple's push towards USB-C-only machines and unreliable butterfly keyboards later made it clear it wasn't totally focused on Macs.
Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”
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